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Be Mohr


From Patrick Mohr’s show in Berlin Fashion Week, Winter 2014

Berlin might be considered as one of the leading places for fashion designers nowadays, since it’s become a spring for young talents during the latest years, but it hasn’t always been like that. After its reunification in 1989, Berlin was struggling to stand next to Munich or Düsseldorf even as a reference point for the german fashion world, long before becoming the fashion capital of Germany. Turning the table around, Berlin Fashion Week first took place in 2007, embracing creatives streaming from around the world or even emerging from the city’s huge DIY scene.

Since then, Patrick Mohr’s creations are very much anticipated and so was this time. Mohr chose an off-site location (as the main part of BFW typically takes place near the Brandenburger Tor) and on January 14 the former warehouse of Eisenwarenhandlung Lademann was lit in blue in order to host his installations. The Munich-born designer kept his new collection style right in the margins of “sophisticated sportswear” – as his work has been characterized. The city street style consisting of jacket layers, protective gear and cropped trousers – almost all of them in blue tint. Led by Papis Loveda – who gained fame through a United Colors of Benetton worldwide campaign in 2003, the models went to stand still as sculptures placed right in the middle of the audience under the industrial-electro soundtracks, wearing blue facial hair, hair extensions and contact lenses.


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